Embrace Creative Website

Project Description
The website acts as a resource center for moms to view additional information that cannot be included in a single social media post, picture, article, etc. One resource area is the blog, which provides moms activities that require some to no supervision. The blog contains information about how they can foster a creative home environment. Activities are geared towards different age groups within the under six-age group. Other topics included are how to create an environment that embraces being creative, how to encourage creativity, gathering supplies, and the long-term and short-term benefits. The website also makes sharing content across social media easy for moms. Finally, age specific PDFs are available for moms and their child that they can download from the website and place on the kitchen refrigerator or another place in the home.

My Role
I determined that one of the communication channels for the Embrace Creative campaign was a website. Not only did I determine they purpose of the website, but I also planned out the look and feel of the website knowing the website’s design needed to be a responsive one.

Below are my sketches for the Embrace Creative website design: