Embrace Creative Social Media

Facebook is one social media platform used to share resource links, blog posts, where to gather additional information for parents, highlight what other parents are doing. Instagram is another social media platform used to share pictures of what moms are doing with their kids to encourage child creativity, sharing a graphic relating to a new blog post, or pictures of parents sharing what their child did, a repost, shared of course with permission. On social media, moms are encouraged to take pictures of their children being creative and for them to tag Embrace Creative and use #EmbcraceCreative. Social media is used to reinforce the central messaging, to break the creativity stereotype, and to act as a resource for parents. The “Creativity is” messaging is incorporated into various social media posts as well.

Graphics were designed for helping spread the campaign message on social media.