Embrace Creative Brand Identity

Taglines

• The main tagline is “Embrace Creative.”
• The secondary tagline is “Explore. Embrace. Create.”

The logo illustrates a nontraditional perception of creativity to break away from the stereotype often associated with creativity.

The color scheme is vibrant through the use of yellow, turquoise, green, orange, and purple.

The “look” was designed for kid friendliness but also draws the attention of parents. The design is a modern, flat design, with some elements breaking the typical stereotype of creativity is only art. The use of “creative” pictures is incorporated into the material as needed and when appropriate, pictures of children are incorporated into designs while remembering to incorporate diversity as necessary.